Super Greg

Numba one

Sadly, this Latino DJ is not the real thing, but a fake persona invented as a viral online advertisement. The Super Greg "Numa One" video was an unbranded ad for Lee jeans in 2000 and part of a larger project.

The idea by the Fallon ad agency was to introduce three retro foreign characters through Web pages online: Super Greg, Curry and Roy. After Web viewers are familiar with the them, these characters would be featured in Lee jeans commercials on television, thereby making the commercials more effective.

Super Greg definitely looks a lot like Borat with a unibrow.